staying in front of the pack, now and in the future

Software companies like ours have a very large task at hand. It is not merely enough to keep up with what the rest of the industry is doing at the time. If that is all a tech company does, they will never stand a chance of leading or even standing out in their industry.
 
In Ryan W. Neal’s Investment News article, he explains what Scott Klososky calls “High Beam Thinking.” This phrase was penned by Scott Klososky. He works a lot with different tech companies, and he talks about what it takes to not just survive but thrive. “High Beam Thinking,” is all about using your current knowledge of the industry and predicting where it will be months and years down the road. He talks about how important it is to evaluate where current business practices and products will take your company in the near and distant future.

According to Mr. Klososky, this kind of thinking puts business people into the kind of mindset that helps them keep their company on the cutting edge of their industry, rather than having them always playing catch up with the rest of the industry.​

Software development is a vast industry, and people enter it on a daily basis with high hopes of making their idea into a huge business success. Many of them legitimately have exciting ideas that can make a serious mark for them in the industry. The thing is though, if you are coming with an improvement on something that already exists, you will be fighting to make your product really stand out against what is already in place.
 
If you have an entirely new idea, if it is a success, competitors will be coming out of the woodwork to steal your market.
 
This sounds pretty bleak, doesn’t it?

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While it is incredibly competitive, it is also very exciting and rewarding to take an idea and put it into production. This applies to basically every industry, from restaurants to construction, to software companies like ours. Competition is an integral part of doing business. There are a lot of different practices, and a nearly endless supply of books, pamphlets, TED talks, podcasts, etc. of people explaining how to “make it big.” While it takes a lot of different practices and a lot of work for companies to get from an idea to a money-making business, merely making an initial dollar is not good enough. Especially in the software world, stagnation leads to failure.
 
This is where this “High Beam Thinking” comes in so important. This means keeping your thinking on a level above and beyond where the rest of the industry is at. You are observing your competitors, interactive effectively with your clients, and continually updating and improving your products.

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DIR-S has come a long way since its initial release.
 
We meet together with our software developing team regularly, and this week we have been with them even more than usual. We are taking advantage of this time in the summer while schools are on break to do exactly as Mr. Klososky recommends. No matter where we are or what decisions we are making in the company, where those decisions will take us is always at the forefront of the decision-making process.
 
This is also the kind of thinking that we try to pass on to our clients when we are either showing them the power of DIR-S or implementing it in their facility. While DIR-S can be an enormous help to any school or business, it is necessary to look into the future. 

DIR-S is not just about setting up the program and forgetting about it. It is about looking to the future, keeping up with software updates, and anticipating future emergency situations. 

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For an example of how we are currently implementing this “high beam thinking,” we are in the process of implementing a mapping system in the DIR-S program, along with revamping the communication platform of the DIR-S program. We know that these new advancements we are introducing will open up worlds of opportunities for us, and for DIR-S. It is for this reason that we meet together with administration and with our software team regularly to get plenty of perspectives as to what we need to do to prepare us and the program for the future, and how to direct our efforts now to best prepare for what is to come. 

We are incredibly proud of DIR-S, and we are constantly working to make it as amazing as it can possibly be. With every step we take in moving it further into the future, we make sure to look at where our new innovations will take us. 

To get to where we are, we at Tresit Group have been the kind of thinkers that Mr. Klososky would call “high beam thinkers.” We have looked forward at every step of the process to predict where it will take us. This is a practice that we do every day, and we will always be doing it because that is how we are able to ensure that DIR-S is and will always be the best emergency communication security software available. 

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